The old standards of search engine optimization are still as valid as they ever were. On page optimization is still very important and the amount of inbound links to your website is still one of the strongest driving forces in creating a strong online presence for your website. However, there are some new rules that can really help you gain more success on the search engines and boost your standings in the SERP or Search Engine Results Pages. If you are still struggling to get noticed on the top search engines these new SEO methods may be what you are missing.There is nothing complicated, tricky or hard about fixing and applying these methods either, which is good news to any new webmaster or search engine optimizer. You simply have to follow the rules.
Because Google is the largest and this single search engine will drive more traffic to your web sites than all the others combined we are going to focus on this search engine. You can find other information on optimizing for Bing, Yahoo and other search engines elsewhere, but I refuse to “major on the minors” so to speak. I don’t want to waste time getting SEO results so I only assume that others do not want to either. Google has been making some major changes in their search algorithm and these changes are effecting your search standings rather you know it or not. The new Google Caffeine engine is making a few specific and major changes, each is outlined below.
New SEO Methods and Google Caffeine Changes
1. Google now rewards websites that load faster. This is a fact and don’t let anybody tell you different, there has been a public acknowledgment of this fact and Google even offers some tools to help you cut down your web page’s load time on their site. So take the initiative to make your pages load faster today.
2. Fresh Content, now more important than ever. Since Caffeine has been fully rolled out, you may have noticed that pages on established web sites are now getting indexed within seconds of being published. This is true and is not going away. Keeping new updated pages, posts and comments on your website now, boosts you into the top, only momentarily, but still effective in the long run.
3. Social Media means authority. This simply means that Google is now giving a higher value to links that come from social sites that it has in the past. If you don’t have a social profile with a link in it and a way to keep it updated, you are losing traffic it is that simple.
Hopefully you do put the new SEO methods described above into action. You will be sure to see a change rather quickly and since all of these changes are pretty simple to implement for most part, you have no excuse not to. Thank you for taking the time to read and please take a second to comment and rate this article if you enjoyed the information within.
If seo is your focus and you are interesting learning more about the Google Caffeine search engine changed and the new Google social search [http://viewseo.com/143/google-social-search-is-live-is-your-profile-ready/] you can find many useful sources online and at the official Google blog.
Here is another great resource for those looking to build massive amounts of traffic, this in depth traffic building guide is not only free, but offers some invaluable information and resources to boost traffic to any website.
Article Source: http://EzineArticles.com/expert/Nick_Simpson/287801